TV4 Growth - TV4 Growth
Mark Ritson visits Malin Häger for a longer interview. Based on world-leading players in insight and analysis, he presents several areas within media consumption, effect and strength in different types of media in a well-formulated and creative way. ·
11.11.2020
Katseluaika päättynyt
TV4 Growth - TV4 Growth
Malin Häger is guested by Fredrik Bond, director, Christina Knight, creative director, and Helena Westin, Chairperson at Komm. Together they talk about advertising through the ages and what it is that makes certain commercials becomes memorable. ·
30.06.2020
Katseluaika päättynyt
TV4 Growth - TV4 Growth
David Rindelöv from Annalect presents a new meta-study about effect. Malin Häger also talks to her Nordic industry colleagues to share experiences - Johannes Leppänen from MTV, Frank Vilstrup from Egmont Publishing and Paal Fure from Dentsu Aegis. ·
16.06.2020
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TV4 Growth - TV4 Growth
The marketing experts, Peter Field and Orlando Wood, in conversation with Malin Häger. How should you think about the media mix and how should the communication be designed to reach out? Several examples highlight different nuances of marketing. ·
9.06.2020
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TV4 Growth - TV4 Growth
Malin Häger talks to Matt Hill from Thinkbox, Stephen Woodford from the British Advertising Association and Simon Daglish from ITV about a number of inspiring initiatives and the ad industry?s role in the society. ·
2.06.2020
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TV4 Growth - TV4 Growth
Malin Häger continues the dialogue with the advertisers and welcomes representatives from Indiska, Storytel, Lyko and Ica. Fredrik Hallberg, The Commercial Works, also tells us about marketing strategies advertisers have applied during recessions. ·
12.05.2020
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TV4 Growth - TV4 Growth
Malin Häger, Kim Poder, EVP and CCO at NENT Group, and Joakim Flodin, CEO at Schibsted, talks about the current media market and the near future in marketing and media. Besides that, Cecilia Perlind, from Kantar Sifo, tells us about the COVID-19 Baro ·
28.04.2020
Katseluaika päättynyt
